Freeze branding is one of the best methods of identifying horses. Freeze branding (when done properly), destroys the pigment-producing hair color follicles. With the pigment-producing follicle gone white hair will outline the brand site once hair growth returns.
There are many advantages to using freeze branding:
1) Less painful
2) The brand is legible all year round and easily visible
3) There is little or no hide damage
4) Usually there is no blotching
5) Deterrent to theft
6) Recovery of horses is enhanced because of the visibility and the freeze branding is difficult to alter
Patients are sedated for branding and hardly react to this process.
Moments after branding:
This is a picture just moments after removing the freeze brand from a horse from Rockin A in Galatia, IL. Proper preparation, placement, and pressure/length of time brand is applied is essential to having a well defined and legible brand. Different colored horses require different branding times. Once applied it almost impossible to correct or fix - we pride ourselves in performing this correctly so you have a brand to be proud of.